9/3/2023 0 Comments Ebay watcher booster![]() ![]() Some months were great, but some months I saw no boost at all. I found that the boost wasn’t consistent from month to month. I kept doing this end and relist process for something like a year total. ![]() So, no surprise I started ending and relisting every month like clockwork, even keeping up the practice after all listings went GTC. I was more interested in tracking items sold and offers received then and I know I was hitting double digits (10+) in both categories when most days I would get 3 to 5 offers and 2 to 4 sales. I’m going off memory since this was a few years ago, but at the time $1000 was a very good sales week for me and the first few times after ending and relisting all items, I hit $300 or $500 in sales in one day. When I first started to end items monthly, it gave me quite a boost in sales the first and second time which was exciting. Back in the days when we could do buy it now lengths of less than “good till cancelled,” I used to run all of my listings for thirty days and then end and relist or end and sell similar the day before all the items were about to end. The nostalgia factor and knowing what different buyers are looking for and why is huge in the sports card world as well. Plus the value of cards fluctuates from week to week and especially year to year, so sometimes the card I bought 6 months becomes “more valuable” if the player does well or goes to a new team with a different collector I still go back to the episode from a few years back where you and Jay discussed your business, it was extremely helpful to me as I’ve scaled up my own (different) card based eBay store over the last few years. (Really, that is this community in a nutshell.) I rarely buy more than about 200 cards in a week, but most of them are individually purchased from eBay auctions and I get most for below market value for a variety of reasons, the two most common being seller is missing keywords from the title (so the “right buyer” couldn’t find the card) or auctions are just fickle. Its funny Jay that Popeye’s methods are so similar to my own processes and yet completely different at the same time. (right click on image & open image in new tab to see blow up) I have been doing this 3-4 times a year for the past 5 or more years and I have always seen this 3-4 day spike in sales. But I have always been a firm believer in the end/relist (not sell similar) method to get a significant jolt in sales for old listings. I just ended all 28,425 (200 at a time) and then “relisted as fixed price” (200 at a time). I did not change anything in the listings. After I relisted, I sent 20% off offers to the “new” watchers. Day 1 sales were $830, day 2 sales were $850 and the 3rd day of sales was $308. You can see the substantial 2 day increase in impressions, page views and solds. The last time I had done a mass end/relist was just under 4 months ago. ![]() It took me 4 hours to complete the end/relist. These listings had been on ebay for more than 30 days. The last thing I did was end and then relist 28,425 listings. You can see the increase in “organic” sales, these are the new listings that were not in the 5% promoted campaign. I added almost 2,000 new listings during these 3 weeks. ![]() I tried to do at least 100 new listings a day and some days I managed to get 300 done. Promoted sales also increased.Īlso during this time I really started busting my butt adding new listings. As you can see in the below charts my impressions and page views increased. The second thing I did was run a 5% promoted listings campaign on my existing listings. There were no significant changes to impressions, page views or sales. This was supposedly going to change enough in the “listing code” (or some computer language BS) that the ebay algorithm would pick up the change and my listings would get new views. The first thing I did was “touch” my listings by raising each one of them by $1 using the bulk edit tool. I’ve added pictures of my Sales, Impressions and Page Views from my Traffic Report. After a very disappointing day in July where only 4 of my over 28,000 listings sold, I started to experiment with different methods to improve sales. ![]()
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